.GENERATIVE ARTIFICIAL INTELLIGENCE (ARTIFICIAL INTELLIGENCE) are going to enhance the workplace. The International Monetary Fund surmises that AI tools, which includes ones that produce content or even images from created triggers, will eventually have an effect on 40% of work. Goldman Sachs, a bank, points out that the modern technology might substitute 300m jobs worldwide. Iconoclasts mention those estimates overemphasize. But some markets seem to be feeling the results actually. A newspaper released in August 2023 on SSRN, a database for research which has however to undergo professional peer assessment, suggests that the revenue of self-employed "creatives"-- article writers, illustrators and so on-- has dropped because November 2022, when ChatGPT, a popular AI tool, was actually launched.